Content of Brand Book
- Logo idea
- Primary logo
- Primary constructions
- Secondary logo
- Secondary constructions
- Logo mark
- App icon
- Clear space (primary)
- Clear space (secondary)
- Free space for place with other logos
- Brand color
- Color usage
- Color mis issue
- Brand pattern
- Pattern element
- Photo style
- Primary typography
- Secondary typography
- Applications of logo
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AmCham Brandbook
Brand Manual
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