2X sales increase thanks to localized Novruz Celebration by Lay’s

Bloom Group&Lay’s Azerbaijan best practice sharing.

Lay's recently unveiled a dynamic campaign that captured the essence of Novruz, delighting consumers and doubling sales figures from the previous year. Orchestrated by the Bloom Group with BBDO CA, this innovative campaign married Lay's global brand appeal with the rich traditions of Novruz, showcasing a brilliant example of how to resonate with the local market.

The multi-platform strategy encompassed everything from vibrant outdoor displays to targeted digital promotions, quickly becoming the talk of the town. The campaign's heart was an engaging commercial that beautifully portrayed Novruz festivities, contributing to the brand's impressive performance.

This standout marketing success demonstrates what can be achieved through creativity and smart partnership — connecting with customers and surpassing expectations. Let's discuss how your brand can replicate this success.

Watch the video here: https://www.youtube.com/watch?v=zPLaqOXirHE

 

Tarix
18 Aprel 2024
Uyğun xəbərlər
30 Noyabr 2023

Exciting Partnership Alert: Bloom Group is now partners with BBDO CA, part of BBDO Worldwide – the most awarded global advertising agency

We are thrilled to share some exciting news: Bloom Group marketing agency is starting a partnership with BBDO CA, part of BBDO Worldwide - the world's most awarded and effective global advertising agency. This collaboration signifies a powerful union of local expertise and global prowess, poised to elevate your brand.BBDO Worldwide is a global advertising agency with over 200 locations worldwide. BBDO CA, on the other hand, boasts an impressive 13-year presence in the markets of Central Asia and the Caucasus, clinching ownership of over 70 awards, including recognitions from Epica, Spikes Asia, Adfest, Golden Drum, and more. BBDO CA's portfolio proudly showcases iconic brands such as Lay's, Snickers, Twix, Dove, Palette, and many others.On the home front, Bloom Group is a local marketing agency with a mission to create a structured and strategic approach to reach your business goals. Now, with the strategic alliance with BBDO CA, our local expertise has a global reach, promising to elevate your brand through impactful marketing campaigns. This partnership brings together the best of both worlds – local insights and global best practices. The result? Marketing campaigns and strategies that resonate widely, delivering measurable impact.Excited about taking your brand to new heights? Reach out today to explore how the collaborative strength of Bloom Group and BBDO CA can tailor solutions for your brand's success.Contacts:Sabina.p@bloomgroup.azFatima.h@bloomgroup.az Info@bloomgroup.az