AmCham established its Marketing, Communications and Business Development Working Group

On November 16, 2022, AmCham Azerbaijan held the first meeting of its Marketing, Communications, and Business Development (MCBD) Working Group. Honorable guest speaker of the meeting was Ms. Nigar Arpadarai, the Member of the Parliament of the Republic of Azerbaijan. 

The strategy of the working group is based on a demand-driven transformation approach focused on mega-trends, relevance and value proposition for the marketers and their key stakeholders. Newly established MCBD WG will aim to improve the efficiency of Marketing, Communications and BD function in Azerbaijan and address the expectations of its members by building a platform for networking and practice sharing, as well as supporting with upskilling training, workshops, seminars and legislative frameworks. 

The meeting was opened by a welcome speech of AmCham Executive Director Ms. Gulnara Aslanbayli. 

Ms. Aysel Suleymanova, newly appointed Chairwoman of AmCham MCBD WG announced the opening of the working group and welcomed all the participants. Afterwards, she presented key findings of the survey conducted by the working group among members of the chamber.

Thereafter, invited guest speaker Ms. Nigar Arpadarai shared her knowledge and experience in marketing and communication area with the audience. 

The event was followed by the discussions of Ms. Suleymanova and Ms. Arpadarai on strategic MCBD transformation in private and public sectors through real case examples, the role of marketing and communications as the key enabler of business, as well as MCBD function performance in Azerbaijan and many more.

The discussion was concluded by an interactive Q&A session, as well as exchange of views and best practices. 

At the end, short tour to SENSUM by Amapola unique laboratory and raffle prizes were organized for the participants of the meeting. 

Date
16 November 2022
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